Introduction

Why is brand so important?

Our brand is so much more than a nice logo and a catchy colour palette, it is everything that our customers, suppliers, local community and the wider world experience when dealing with Hyde.

When our customers and community are able to identify with our brand, it builds loyal buyers, engaged employees and builds industry credibility.

Our brand impacts our business every minute of every day. It is the backbone of every email, phone call or meeting. Our brand allows us to connect to our customers, attract and retain talented people, it gives credibility to our company within the market and the power and drive to grow.

Your brand is what other people
say about you when you’re
not in the room
— Jeff Bezos - Founder & CEO Amazon
    Pantone CMYK RGB HEX
 
Primary Brand Colour   Pantone 299 100 / 26 / 0 / 13 0 / 163 / 221 #00A3DD
 
Secondary Brand Colour   Pantone Black C 0 / 0 / 0 / 80 51 / 51 / 51 #333333
 
First Complimentary Colour   Pantone 143 C 0 / 35 / 85 / 0 251 / 176 / 64 #FBB040
 
Second Complimentary Colour   Pantone 2268 C 61 / 0 / 51 / 0 97 / 194 / 155 #61C29B
 
Third Complimentary Colour   Pantone 192 C 4 / 100 / 69 / 0 226 / 27 / 72 #E21B48
 
Alternative Base Colour   Pantone Cool Gray 3 C 0 / 0 / 0 / 20 209 / 211 / 212 #D1D3D4
 
Base Colour     0 / 0 / 0 / 0 255 / 255 / 255 #FFFFFF